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QR codes are two dimensional quick response codes that are now gaining notability and popularity in the United States. They are easy to use and versatile. The code itself stores huge amounts of information that is easily scanned and stored onto a mobile device. Many businesses are now adopting this code as a means of marketing and as another way to attract customers to the internet for more information. QR codes have both advantages and disadvantages and both benefits and drawbacks of the code should be understood before using the QR code as a marketing technique.


Facebook Messenger Chatbots

Chatbots help users who visit your page to find the necessary information with qualifying questions. Supply first-time visitors with a welcome message to map them through the purpose of your chatbot, its functionality, and helping options.

While planning the questions your chatbot will ask, keep in mind which problems you are trying to solve, the goals you’ve set, your location, and the peculiarities of your industry. This way you’ll be able to create a scenario of a meaningful conversation that will lead a user to the acceptable solution.


Big Data 

Big businesses aren’t the only ones who can make data-driven decisions using big data these days. Small businesses can reap the benefits, too. Analyzing all the online and offline information that you can helps to grow your business.

Big data is defined as very large datasets that can be analyzed computationally to reveal patterns, trends, and associations – especially in connection with human behavior and interactions. A big data revolution has arrived with the growth of the Internet, wireless networks, smartphones, social media and other technology.

Bluetooth Beacons


Beacons use Bluetooth Low-Energy (BLE) to broadcast a signal from an app on one device to a compatible app on another device. The signal can be used to establish a device’s physical location with a precision of 10cm to 70m or trigger an action on the device such as a push notification.

Digital Cards 


Digital cards are pieces of content that can assume the digital shape of a coupon, membership card, business card, boarding pass, VIP card, store value card and basically any of the cards you normally store in your physical leather wallet.


*So, are beacons able to work with digital cards? Absolutely!!

Here are a few options:

-Broadcast notifications about promotions, discounts and offers to customers who have your pass installed.

-Leverage precise location for increased proximity-marketing strategies.

-If your business or activity is mobile (ex. ice-cream van), you can install a beacon in your van to notify people located in the area you are covering on that specific day.

-For an event (ex. concert, exhibition) beacons can provide useful pieces of information to attendees.

-Car dealerships install beacons in cars, and when the potential new customer approaches the car, he or she receives the specifications about that model (this might require an app).