Location-Based Marketing is a multi-channel online marketing technique focused at reaching a specific audience by location on their smartphones, smartwatches, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience in any location.
According to the 2018 Mobile Marketing Report, there are over 3.5 billion individual mobile Internet users and growing.
Users spend an average of 69% of their media time on smartphone devices.
Mobile is the dominant platform for searches, as 48% of buyers use smartphones to start searching with a search engine.
Bernard Beacon Marketing Technology can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Location-Based Marketing is also a great way to gain new clients, and/or customers, every month. Plus, a great way to have a digital loyalty program to retain current customers.
